About us

My journey to creating MIN The Label did not begin in fashion, but in a demanding professional world.  After completing a Bachelor of Pharmacy at Monash University and establishing a full time career, life looked structured and accomplished; yet the routine lacked meaning. 

The disconnect between external success and internal fulfillment became impossible to ignore. 

A bold pivot followed. 

Stepping away from a traditional career path, I spent 3 years traveling through more than 40 countries; gaining a global perspective on lifestyle, culture and purpose. 

Experiences such a trekking to Everest Base Camp and volunteering in Cambodia highlighted a common thread; the most content communities often lived with the least. Simplicity, intentionality and gratitude became powerful takeaways. 

Seeking to translate these insights into design, this new direction was furthered by studying at The Parsons School of Design over the summer in 2016. There, the vision for MIN The Label took shape - uniting refined aesthetics, functionality and a philosophy for purposeful living. 

The White Shirt reflects this ethos. A considered piece designed for professionals who appreciate clean lines, versatility and timeless simplicity. It embodies the belief that a well-crafted wardrobe should empower a focused, meaningful life.

True beauty lies in the art of living more with less.